汽车之家与网易云音乐跨界合作“车友音乐季”,引领用车生活新方式

时间:2022-10-14 15:00:39阅读:64385
近日,汽车之家与网易云音乐跨界合作,打造首个“车友音乐季”,上线汽车电台类互动活动,通过社区互动为车主定制细分场景电台,提供更好的用车+音乐体验,为双方扩展用户服务内涵,引领用

近日,汽车之家与网易云音乐跨界合作,打造首个“车友音乐季”,上线汽车电台类互动活动,通过社区互动为车主定制细分场景电台,提供更好的用车+音乐体验,为双方扩展用户服务内涵,引领用车生活新方式。

“车友音乐季”恰逢秋高气爽、出行需求最旺盛的十月,汽车之家与网易云音乐调动各自优势资源,打造“车友音乐季”专题,推出“专属汽车电台+车友热议话题+音乐季福利”三大板块,“经典音乐之声”“驰骋公路电台”“游趣随行段子”“露营BGM专场”和“车友深夜播单”五大主题播单,带车友嗨翻用车生活。

懂车更懂你专属电台让你出行路上不孤单

对于汽车之家的广大用户来说,“车友音乐季”无异于一场线上音乐节。通过“专属汽车电台”参与互动答题,根据车型特点、行车环境和收听习惯,生成个性化音乐品味标签,可以一边在朋友圈晒出和自己最搭的驾驶音乐风格,一边享受专属播单的音乐盛宴。

为适应行车人群不同场景下的内容消费需求,汽车之家与网易云音乐精心策划了五大主题播单——“经典音乐之声”“驰骋公路电台”“游趣随行段子”“露营BGM专场”“车友深夜播单”。从经典音乐、民谣、热血摇滚,到轻音乐、白噪音、段子合集,一应俱全。无论是行驶在早晚高峰的环路高架,还是驰骋在露营的山野乡间,无论手握方向盘的那一刻,是需要一个深呼吸和多一点耐心,还是想要更有力的油门和更多的释放……用户都可以在“车友音乐季”里找到专属定制内容。除了理性的资讯和口碑内容交流,汽车之家也让用户在驾驶中感受到了个性化的旋律滋养。

同时,延续汽车内容平台的交流基因,汽车之家的车友们在享受精彩播单的同时还能在活动的“车友热议话题”板块,分享用车体验、改装经验和公路风光等车与音乐的故事。汽车参数、驾驶体验、公路风光,伴随定制电台流淌出的听觉元素……汽车之家将用户的沉浸体验推升至从未有过的深度。同时,平台还准备了万元抽奖福利回馈粉丝,参与活动就有机会赢取网易云音乐黑胶会员及AirPods Max、MORRORART悬浮字幕音响。

拓展服务领域,一路经营有车生活

汽车之家成立17年来,作为“内容生态+工具服务+交易平台”一站式汽车生活服务提供商,以及消费者看车买车用车的首选平台,以高质量兴趣社区聚合了大量垂直度高、黏性强的车友人群。其实除了汽车资讯、汽车口碑、车型库,汽车之家还是车生活场景相关优质内容、活动和服务的发源地。

今年以来,汽车之家持续贯彻“更多人群、更多场景、更多玩法”的理念,与京东汽车、马蜂窝、小牛电动、凹凸租车等品牌,以及北京汽车博物馆等机构跨界合作,为用户带来全新的活动和服务,同时也为跨领域用户送去汽车之家的内容、服务和权益。这次与网易云音乐的跨界,再次开启了汽车场景结合内容消费的想象空间。

未来,无论是同样和“收听”行为相关的知识付费领域,还是逐步进入主流视野并一再传播出圈的脱口秀内容,都可以和驾驶场景深度绑定。而汽车之家在用户端所要做的也正是挖掘和嫁接起各类用车场景下的细分需求,为车友人群提供更全面的服务,引领用车生活新方式。

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