爱奇艺站内内容热度破9000这些弹幕热梗来自《小舍得》

时间:2021-04-26 18:00:13阅读:81912
聚焦当代中国家庭及教育议题的《小舍得》自上线以来热度持续走高,目前在爱奇艺站内内容热度峰值已突破9000,成为继《流金岁月》《赘婿》之后,近期又一部引发全民热议的爱奇艺独播大剧。与此同时,该剧上线第二
  • 小舍得
  • 家庭 剧情
  • 宋佳 佟大为 蒋欣 李佳航 张国立 刘楚恬 李一情 单禹豪
爱奇艺站内内容热度破9000这些弹幕热梗来自《小舍得》
爱奇艺站内内容热度破9000这些弹幕热梗来自《小舍得》
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聚焦当代中国家庭及教育议题的《小舍得》自上线以来热度持续走高,目前在爱奇艺站内内容热度峰值已突破9000,成为继《流金岁月》《赘婿》之后,近期又一部引发全民热议的爱奇艺独播大剧。与此同时,该剧上线第二周收获全平台热搜223个,并持续占据云合数据、Vlinkage、骨朵剧集榜、猫眼全网热度榜、德塔文电视剧景气指数榜等多个权威数据榜单TOP1,领跑Q2剧集市场。

《小舍得》真实刻画了当下社会语境,折射出父母与孩子“小升初”时经历的挣扎和焦灼,照见大家庭内三代人的忧喜、得失和成长,直指对家庭教育议题的思考。在爱奇艺站内,也有众多追剧用户参与到选择题互动和弹幕中发表自己的观点。截至目前,该剧已产生超400万次互动话题投票,例如,有85.22%的用户认为辅导机构确实在制造紧张情绪;也有58.71%的用户认为,如果班上有大部分孩子上辅导班,他们也会送孩子去。不仅如此,《小舍得》目前已经产生近675万条弹幕,脑洞大开的用户还根据故事情节衍生了弹幕热词二创,例如,“听田悠命”释义听田雨岚(蒋欣 饰)的话,孩子就会获得子悠一样的命运;“伤田害俪”释义南建龙(张国立 饰)总是同时做伤害田雨岚和南俪(宋佳 饰)的事等,形成了别样趣味的追剧体验。

随着剧中家庭问题、亲子矛盾情节的徐徐展开,也推动了全民对于中国式教育生态的认知和反思。“我不能再接受我的孩子比别人差了”、“妈妈爱的不是我,是考满分的我”,#给孩子定高目标真的好吗#、#原生家庭对孩子影响有多大#,剧中这些耳熟能详的经典台词及教育话题,迅速引发了微博等在内的社交媒体用户的强烈共鸣。《小舍得》不仅激发了青少年教育圈层各个维度的讨论声量,甚至延伸到心理咨询、婚姻情感等其他圈层的关注,不断掀起热议。

在剧集精品化发展的行业趋势下,优质作品不光要讲究“好看”,更应该贴合当下社会语境,蕴含价值内核与时代意义。纵观爱奇艺近期的热播剧集,包括《小舍得》《你是我的城池营垒》《生活万岁》《荣耀乒乓》等,不仅以多元化的内容满足了各类圈层用户的追剧需求,更通过连接用户情绪,撬动大众情感的广泛共鸣与探讨。接下来,爱奇艺还将上线《理想照耀中国》《生活家》《北辙南辕》《亲爱的戎装》等剧集,覆盖主旋律、都市生活、女性情感、军旅等丰富题材,持续为用户带来更多有质量、有温度的高品质内容。

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